The new global brand Ayvens has started its operations in Bulgaria, bringing together the expert experience of ALD Automotive and LeasePlan under a new identity with updated mission, vision, and strategy. Ayvens was formed following the merger of these two companies and as a result of a three-year strategic development plan announced in September 2023. From August 27, 2024, the brand is already operating in Bulgaria, with its main goal being to transform corporate mobility, making it more intuitive, intelligent, and sustainable.
Between 2014 and today, the predecessor of Ayvens in Bulgaria - ALD Automotive - was the market leader in the field of sustainable mobility solutions, electrification, and fleet management. Now, with the combined expertise of ALD Automotive and LeasePlan, Ayvens is rising to new heights as a global leader in sustainable mobility. The company has the world's largest multi-brand fleet of electric vehicles, part of a total fleet of 3.4 million vehicles. Ayvens has the ambition to lead both globally and in Bulgaria on the path to zero emissions and the digital transformation of mobility.
"I am pleased to welcome Ayvens to Bulgaria. This is the beginning of a new, better path forward," says Pedro Ferreira Dias, Managing Director of Ayvens for Bulgaria. "Our mission is to support everyone in their pursuit of better and more sustainable mobility, making life and business easier. Our clients and partners in Bulgaria can rely on the leading global mobility provider - Ayvens. Together, we will move the world forward toward a better future," adds Mr. Dias.
The new brand Ayvens highlights the power of its new identity:
Name and symbol:
Ayvens is a short and memorable name that symbolizes progress. The brand's symbol represents the unification of the companies and the common goal, while combining stability and dynamics. The global majority shareholder Societe Generale is also reflected in the branding.
New graphic identity:
The graphic identity of Ayvens radiates energy through a modern font and fresh, unique colors inspired by nature, designed to stand out in the market. The visual style emphasizes the beautiful moments of everyday life related to travel.
New slogan:
"Better with every move" is the company's new slogan, reflecting its commitment to continuously improving mobility for clients, business, and the planet.
About Ayvens:
Ayvens is a leading global company in the field of sustainable mobility with a mission to make life smoother and easier. Over the years, the company has offered full leasing services, flexible subscription services, fleet management, and multimodality for corporate clients. With more than 14,500 employees in 42 countries and a fleet of 3.4 million vehicles, Ayvens is in a unique position to lead the industry toward zero emissions and digital transformation. The company is listed on Euronext Paris, with Societe Generale as the majority shareholder.
For more information and a representative video, visit our new global website: www.Ayvens.com.
