Audi announced officially that it will participate in the most elite car championship – Formula 1. This happened at a special press conference before the race for the Belgian Grand Prix last weekend.
The German car manufacturer will enter Formula 1 from 2026 together with the change of technical rules. For the moment there is no official information about who will be Audi’s partner, but it is likely to be the team of Audi, but it is likely to be the team of Sauber. It will be officially announced before the end of the year.
“Motorsport is an integral part of Audi’s DNA” - these are the words of Markus Duesmann, Chairman of the Board of Management of the company. The Germans see huge marketing potential in Audi - these are the words of Markus Duesmann, Chairman of the Board of Management of the company. The Germans see huge marketing potential in F1, as these sports are among the most popular in the world. In 2021 alone, more than 1.5 billion viewers watched races on television screens, and popularity continues to grow in markets such as the United States and China.
The power unit of Audi’s Formula 1 car will be manufactured at Audi Sport’s Competence Center Motorsport in Neuburg, Germany. The facility is already equipped with test stands for testing F1 engines.